As a Senior Digital Marketing, you will be responsible for campaign planning and execution across a variety of digital marketing channels such as Facebook, Instagram, Search, Display, and more, playing a crucial role in developing new targeting strategies for new customer acquisition.
- Take ownership of key digital marketing channels, planning and execution of end-to-end campaign strategies.
- Planning, execution and optimization of all marketing efforts based online or digital.
- Formulation of strategies in order to create a digital connection with the customer.
- Monitor and optimization of existing social media (Facebook and Instagram).
- Provide creative ideas for content marketing and website creation.
- Conduct a/b tests to constantly iterate and test campaign variants, identify winning insights, creative strategies and targeting sets for constant optimisation of campaign and marketing spend efficiency
- Monitor performance with Web analytics like Google Analytics, Web Trends, etc.
- Track and report performance by building and automating dashboards to support your recommendations on budget optimisation to meet acquisition and retention KPIs.